Angelo FrisinaFounder of Sunlight Media LLC. Published On: Thursday, September 16, 2021 Views 5773


Sunlight Media - Strive to provide quality, stylish and affordable online solutions.

I am Angelo Frisina, Founder and Chief Executive Officer (CEO) of Sunlight Media, LLC. located in Los Angeles, California.

For over 20 years, I have performed as a professional musician. As a drummer, I went on tour and travelled throughout the United States and internationally. During the time as a musician, I developed a greater understanding and expanded my skill sets regarding web design.

During sound checks, waiting at airports, and in transit, I used my downtime to learn more about web design while frequently travelling as a professional musician. During that downtime, I carried out web design for personal projects; however, various brands, businesses, and networks requested assistance with website development and other graphic design needs. Although this secondary occupation did help to pacify my economic situation, it would not have continued to support me if I did not manage multiple projects simultaneously at that point of time. As a result, I received multiple projects while outsourcing specific work to experienced designers and developers.

Mostly self-taught, my background in design and development was very minimal and began from taking courses in Australia. These courses included the foundations and principles of design and development along with business networking online. Through trial and error, endless hours of tutorials, and practice on various software I grew more as a professional in design and development. Initially, I learned the functions of Photoshop, Dreamweaver, and Flash and then progressed to open source content management systems. This included working with WordPress and Joomla and understanding the capabilities of PHP/MySQL.

It was directly from this experience that pushed me to start up Sunlight Media.

Please provide a brief overview of your product/service?

Sunlight Media LLC is a digital marketing company specializing in web design, app development, and multiple digital marketing services. These services include Search Engine Optimization (SEO), Pay Per Click (PPC), social media marketing, email outreach, and more.

We serve customers from a multitude of industries, however, we specialize in the media and entertainment sector. We currently assist artists, musicians, production companies, record companies, technicians and engineers, and other clientele related to the media and entertainment industry. Our prior projects include work with attorneys, assistance with numerous startups, and assignments with government agencies. We are a Certified Government Contractor with experience working with the Los Angeles (L.A.) County, Workforce Development and Aging Community Services. In addition, we are working for the City of Monrovia and other smaller government branches.

What inspired you to build the above product/ service?

I made the decision to start up Sunlight Media due to various economic, health, and personal reasons. This alternate career path from professional musician to an agency CEO would be beneficial for me personally as I would not be straining prior physical injuries that are associated with being a professional drummer. To better promote the business, I began marketing my services to a multitude of target businesses while continuing to find and outsource more work to local designers and developers. As my team grew, I was able to take on more of a project management role for the company and conduct further business outreach. Furthermore, this new opportunity enabled me to make Sunlight Media my primary business while allowing me to continue to perform my music on a less active basis.

What was the most challenging part of your journey till now?

Like most startups, there are many challenges associated with building the foundations of a new business. I had to ensure that all of my documentation and certifications remain up-to-date in regards to the guidelines associated with the U.S. Small Business Association, LA County Local Small Business Enterprise, and more. Financing the business needed careful management, so I opted for numerous programs to fulfil this purpose. I was very organized and tracked all of my organizational and my business association fees and expenses with account management software, invested and reinvested my earnings into solutions that were profitable for long-term growth, kept positive credit rankings, managed my tax payments, and used optimal billing platforms to ensure successful payments from external parties.

How did you overcome initial mindset challenges?

Since the agency’s launch, I became more confident in moving forward with the business as I invested my time and energy into optimizing my workflows and technological systems. I noticed that my research into the best plugins, analytics software and marketing platforms correlated positively to more clients and revenue. My current mindset is mostly focused on strategy, which requires understanding our client’s needs, informing them of our services, and then using our research, teamwork, and expertise to ensure successful campaigns and projects.

According to you, what are the three qualities and individual must have to achieve success?

I personally believe that entrepreneurs should not restrict themselves from evolving their business during situations of lower productivity.

Entrepreneurs wishing to start their own business may significantly benefit from staying up-to-date with the newest technologies and trends relevant to their specific industry.

Individuals should plan to show their value outside of their typical services to remain relevant within the industry.

What is your life mantra?

Be a professional in all of your endeavours.

Which online tools/ services/ apps do you use the most and would like to recommend as well?

Currently, our website is a custom WordPress site build several years ago and continues to undergo updates daily. Originally, the WordPress site was hosted by the WP Engine web hosting but we have recently transitioned to AWS. Due to this transition, we have seen noticeable and positive results with our search engine optimization (SEO). We integrated WP Rocket to boost website speed.

With WebCEO, we may better monitor our SEO. WebCEO consists of numerous useful features such as keyword performance, rank tracking, competitor analysis, and on-site issue reports.

Share any one habit which you think makes you more productive.

I always strive to remain competitive, make use of all my technologies and assets, and focus only on the positive aspects of each day.

Share any one habit which you wish to change in yourself.

I struggle with patience sometimes. I get frustrated when family, friends or colleagues procrastinate in making important life decisions. I often feel people miss out on many great opportunities by taking too much time to act. I’m working on being more patient. It’s an ongoing process…

What are your plans for the next 3 years?

Sunlight Media LLC is continuing to expand in terms of revenue, enterprise productivity, and brand value. The company began under my direction as a founder and is currently running operations with multiple departments such as marketing, Search Engine Optimizations (SEO), web and mobile applications development and design, videography, and more. We are assisting and managing projects for numerous clients on a daily basis while expanding our networks beyond our local geographical region. Additionally, our focus will be to continue to grow domain authority for our website and our clients, showcase our values to customers through online reviews, testimonials, and optimize our workflows to improve overall productivity.

If you get a chance to start your career again what would you do differently this time?

After self-financing the initial startup of the company, there were a few lessons I learned after the business startup that I wish I knew prior to commencing operations. Being involved within the technological sector of the market, I may have found more proficient systems and platforms, while saving on my expenses, by trialling different software relevant to my needs. Although it was not a priority at the time, modernizing my logo and my brand content to the market trends my have improved company engagement levels. Lastly, more research into funding organizations that will assist with my initial startup may have improved operations during the initial phase of operations.

What are your top three gateway destinations?

Asia, Australia, and Italy

Share a quote that inspires you the most.

“You have to be able to adapt quickly. If you aren’t able to adapt to market changes, someone else will.”

– Neil Patel

Inspiring Entrepreneurs

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