Amanjot MalhotraCo-Founder & CEO of Partiko Published On: Tuesday, August 11, 2015 Views 5234


"Nothing succeeds like success, so make sure that you succeed."

Right from his college days, Amanjot kept a close eye on the new business ideas as well as their scalability. Even before graduating from IIT Roorkee, he honed his skills in marketing, sales and business strategizing across various startups. But most of them did not see the light of day. He did, however, gained ample experience from these startups which led him to build Partiko.

Always eager to grasp new technologies, Amanjot has been passionately working on Partiko, trying to disrupt the fragmented events industry. Partiko is first of its kind bootstrapped startup that provides seamless solutions for events discovery and booking marketplace. It facilitates a quick and transparent connection between event organizers and users looking for events.

Please provide a brief overview of your product/ service.

Partiko App is a last minute events discovery and booking marketplace for the spontaneous buying users in the metropolitan cities like Delhi, Mumbai, Bangalore etc. Currently events discovery and categorization is quite random in the metropolitan cities and even if a person is able to find the events they have to make lot of effort to book their place in the event. As the time in hand is becoming less and less for everyone, we have simplified the process of discovering and booking events.

Also the ticketing platform close ticketing before a day or considerable time before the actual event, which results in unsold inventory of tickets. It causes lot of loses to the event organizers Partiko with its unique mobile app is trying to create a smooth the event organizer to sell their unsold tickets to their users till the last moment and earn money.

What inspired you to build the above product/ service?

I was working in an operationally intensive startup with lot of excels and ppts and we were doing lot of stuff the orthodox way (although i never wanted to). On the other hand I wanted to try some growth hacks but i was not given a platform. I started discovering idea that suited a more marketing and less operational work and i found out that there is a sector in events where there is a big gap between the event organizers and the attendees and also lot of stuff is done manually. This is what inspired me to startup.

What is your life mantra?

Nothing succeeds like success, so make sure that you succeed.

What was the most challenging part of your journey till now?

Maintaining a decent standard of living and getting developers who understand business. First its really tough to find one then you have hear words like that can`t travel, work from home, part-time etc. for them its all about product, for me product is an ongoing process which should be developed in tandem with

How did you overcome those challenges?

Hire on trial basis, Be Honest and straight forward with them, never promise anything in the first meeting as you can`t judge a person just on the first look.

Share some details about the investments that you have been able to fetch for the business till now.

Bootstrapping till date. Growth Hacking and also waiting for the investor sentiments to shift to events industry.

P.S. If any investor is reading this, connect with us at founder@partiko.com and we will be really happy to invest your money in partiko ;)

How do you protect yourself from the problem of Brain Drain?

Small team is the solution, don`t depend too much on others.

I really believe in the quote by Jeff Bezoz – “If you can’t feed a team with two pizzas, it’s too large”

According to you, what are the three qualities an individual must have to achieve success?

  • Vision
  • Right Skill-Set for the job
  • Determination

Which online tools/ services/ apps do you use the most and would like to recommend as well?

  • Parse
  • AWS
  • Mailchimp
  • Kickofflabs.com

Share any one habit which you think makes you more productive.

Responsiveness- each mail should be answered in 10 minutes. Many leads convert due to responsiveness

Share any one habit which you wish to change in yourself.

I wish i could sleep and wake up on time.

Answer in less than 50 words

One tip to success:

Keep your head down and keep on working. Its just a matter of time.

One mistake you believe every individual must avoid:

Taking best friends as co founders in business

One most important lesson that you have learnt till now:

Startup ecosystem is really cruel to you if you are doing something new, open for ideas that are already implemented in the west.

What are your plans for next 3 years?

Growth in the Entertainment industry with a couple more apps coming to solve other generic problems.

If you get a chance to start your career again what would you do differently this time?

Nope, I guess i would come down to the same path again.

What are your top three getaway destinations?

You can’t have getaway when you are the single Founder of the company, I prefer the following:

  • Home
  • Bike trip with friends
  • Cricket in the morning

Share a quote that inspires you the most.

“Nothing succeeds like success”.

Inspiring Entrepreneurs

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