Ditto – Defining “Less is more”!
Technology is a very tricky aspect of our life and along with it comes many hazards too, one famously being “Addiction”!
Although technology solves many problems of ours and gets us the luxury of convenience but the fact remains that eventually we become so dependent to it that we forget the human essence and presence!
In attempts to fix that, we present to you market’s latest entrant – Ditto!!!
DITTO & ITS FEATURES!!!
Ditto – the invention of founders Bob Olodort & Marc Guren of California based Simple Matters, is a thumb-sized device and you have to wear it close to the body to be notified about the calls, messages, email or anything that you mark as important via simple vibration.
The beauty of the device is that it comes with a built-in clip which can be smoothly clipped to any of your clothing like tops, shirt or waistband!
Ditto comes with a complete package of battery, wristband, slimming coin slot door, and Smartphone app & will be made available in three colors i.e. black, white & crystal. To top that, the device has been made waterproof! The device weighs only 8 grams and measures 22 x 37 x 10mm.
With the help of this screen-less device, you don’t have to worry about missing either the important notifications and / or human presence.
Ditto connects to your Smartphone with the help of Bluetooth LE and apart from notifications it also vibrates when you walk out from the predefined reach of your phone. This reach can be anything from 50 to 300 feet of distance, depending on local conditions. You can modify the frequency of the vibrations to understand the kind of alert.
Just like a wrist watch only to be better, it does not require any charging because the battery that it uses is a low-cost, easy-to-find lithium coin cell battery CR1632 and you get notified when the battery needs replacing which is normally somewhere around 4 to 6 months.
It also comes with a system wherein one can also set alarms which only vibrates to wake you up without disturbing anyone around.
Apart from that, you are also provided with a free app where the favorites need to be created according to which the vibrations take place. This app can be downloaded from the app store and shall initially be made available only for iOS & Android.
The device has an in-built wireless tether which reminds you by vibrating when you leave your phone somewhere. That happens when you go beyond the predefined range.
All-in-All, Ditto is compact, classy & at the same time elegant! It one of the very few devices with a clear-cut focus with no add-on flashing lights, switches, buttons, cables, display, etc!
A unique product with a definite motto, “Less is more”!!!
It has taken more than 2 years to reach the production of prototype from conceptualization and finally their hardware is ready too.
At the moment, they have completed all the tooling & every kind of testing and are coordinating with their high-end quality manufacturers in china. They soon expect to begin with the production by the end of 2014 and hopefully aim at beginning with the delivery by the first quarter of 2015.
The company or rather the product has successfully been backed by the Kickstarter Crowdfunding program and has crossed their target of USD 100,000 by receiving USD 129,500 from 2002 backers.
As per their pitch on Kickstarter, they aim to use the funds for the following purposes: –
- Final payment on initial manufacturing production order
- Final development of app software for iOS and Android
- Final development of manufacturing processes – including Quality Assurance, certifications, supply chain management and ramping up of production
- Final development of packaging
- Shipping, importing, fulfillment and customer delivery of product
- Operating expenses including marketing and customer support
Now, the credibility of the product can also be easily judged by looking at the vast inventions made by its co-founder bob in the past; which include the first computer label printer, the first folding computer keyboard, and Samsung’s UpStage music phone.
But what worries and needs to be looked at is that, how will they overcome the many challenges which are yet to comes such as the changes which possibly might be brought in the phone devices or its softwares.