Rachna GhiyaFounder of Crisptalks.com Published On: Tuesday, August 04, 2015 Views 3605

"Keep learning as what works today may not work tomorrow"

Rachna has always been a creative person who strives for precision in work. She has a deep love for startups & entrepreneurial community which was the core reason behind launching Crisptalks. The startup offers affordable animated videos & presentations to startups, entrepreneurs & trainers. Since its inception, it has helped numerous businesses by making their end-to-end communication interesting & engaging.

Rachna, over the years, has evolved into a strategic planner and deep thinker. She is a PowToon expert helping entrepreneurs give voice to their products, apps, and software through affordable animated videos. And she always emphasizes on affordability. Apart from Crisptalks, Rachna also holds the position of Jaipur’s City Mayor for EntrepreneurCafe.org

Please provide a brief overview of your product/ service.

We provide awesome affordable animated explainer videos to startups. We provide end-to-end services starting from script writing, voiceover recording to final animation production.

What inspired you to build the above product/ service?

Animation is quite highly priced in the current market. With the growth of visual marketing, even start-ups want to have the video created for their products & services but because of the high cost they were not able to get one done for their product/service. We thought of making the explainer videos affordable yet awesome for startups. How we did it? We used already made drag and drop softwares to design videos for startups.

What is your life mantra?

Keep learning as what works today may not work tomorrow.

What was the most challenging part of your journey till now?

Finding team members.

How did you overcome those challenges?

By hiring globally & having a virtual team.

Share some details about the investments that you have been able to fetch for the business till now.

Self funded.

How do you protect yourself from the problem of Brain Drain?

As of now, we don’t have this problem as its a virtual team.

According to you, what are the three qualities an individual must have to achieve success?

Perseverance
Listening ability
Presentation & marketing skills

Which online tools/ services/ apps do you use the most and would like to recommend as well?

Well, we have tried a lot & still figuring which one to go with for project management:

Asana
Trello
Slack

Share any one habit which you think makes you more productive.

Making a to-do-list for a day. Setting up monthly goals.

Share any one habit which you wish to change in yourself.

Checking emails & social media sites every now & then.

Answer in less than 50 words

One tip to success:

Keep going.

One mistake you believe every individual must avoid:

Underestimating yourself.

One most important lesson that you have learnt till now:

Be ready for change.

What are your plans for next 3 years?

To provide varied types of animation at affordable cost to startups.

If you get a chance to start your career again what would you do differently this time?

I would rather become a travel journalist.

What are your top three getaway destinations ?

My own terrace.

Share a quote that inspires you the most

I hate monotonous life so there is no specific quote that inspires me. My morning starts with a new inspiration every single day though I love quotes from Maya Angelou.

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